Wear red Feb. 1 and get free soup at Mimi's | Community Spirit
Carrollwood, Florida - Mimi's Cafe is raising awareness throughout February, American Heart Month, by supporting the American Heart Association's® Go Red For Women® movement and its mission to turn America red.
"Mimi's was the first restaurant to support Go Red For Women on a national scale. In its second year, Mimi's will shout louder and stand stronger in the fight against heart disease, the number one killer of women, with its Mimi's Goes Red campaign.
The campaign begins Friday, Feb. 1, the 10th National Wear Red Day. Guests who proudly wear red and dine at Mimi's will receive a FREE cup of signature soup.
Mimi's in Carrollwood is located at 11702 North Dale Mabry Highway.
Throughout the month, guests who donate $1 will receive a heart-shaped tribute card to inscribe and display in the restaurant to complement the iconic red dress standee and red décor.
A $5 donation comes with a limited-edition sparkle red dress lapel pin, with 100 percent of all donations going directly to the American Heart Association.
As a thank you, donors will receive up to $30 in Mimi's savings. Every Tuesday throughout the month, as a show of appreciation, warm-hearted guests can also enjoy a complimentary cup of Mimi's hot and savory soup with a donation.
"Mimi's wants you to put your hearts up in support of the women we love and many more who are impacted by this disease every day," said Mark Mears, President of Mimi's Cafe. "Heart disease is our number one killer and more deadly than all the forms of cancer combined, but it can be prevented. The power to affect change lies within the hearts of our teammates and our guests. Join us this February ... Have a heart, save a life, Go Red For Women."
In addition to fundraising, Mimi's is supporting efforts to elevate heart disease and heart health as top-of-mind issues for women and empowering guests to make healthy decisions when dining out.
Mimi's is also "going red" online. A Mimi's Goes Red Facebook "Challenge" invites fans to learn about heart health and win prizes.
Online donations can be made through MimisCafe.com. Additional incentives will be offered through Mimi's Twitter party on heart health and Instagram contest. Guests can take a photo with Mimi's red dress display and upload through Instagram or Facebook to help raise awareness and encourage others to show their support.